Chanel #5 Essay Example | Topics and Well Written Essays - 500 words

Chanel #5 - Essay Example s a public communication mode owing to the high amount of people receiving the message at the same time and is used by Chanel #5 to make the clients understand they know and fee their motives for purchasing the business’ products (Hughes., & Fill, 2008: 28). Advertising allows Chanel #5 to reach a large amount of geographically displaced customers at the lowest cost. Posters are used as a communication channel at Chanel #5 containing graphic and text elements describing the products quality, design, user experience, and contact information to the company (Green, 2012:14). Television is used as a communication channel of advertising through infomercials aimed at promoting Chanel #5’s products. Infomercials promote the products through discussing product pricing, benefits, user experience, and purchase lines. Television advertising allows for a large consumer reach. Sponsorship of events and programs by Chanel #5 allows for the recognition of the business by both participants and those interacting with the event allowing product information to be sent through T-shirts and other materials promoting the event. Product design involves effective and efficient development of new ideas by Chanel #5 to produce new products that meet consumer taste and preferences resulting in increased in loyalty and commitment of consumers to the company. This communication channel acts as a competitive advantage of the business and augments consumer acceptance of the Chanel #5’s products. Website: Chanel #5 provides information on the products quality, design, offers for the customers, information on promotions and programs, and allows satisfied clients to provide their testimonials (Varey, 2002: 74). The website also allows Chanel #5 to communicate company information including store location, new product offerings, and corporate responsibility activities. The Chanel #5s website is also used for communication with the customer to allow customer feedback for incorporation in